story
brand
typography
photography
logo
color
© 2026

Our story

Since 2017, Nightowl has grown from a single coffee cart into a nationwide mobile espresso bar and coffee catering company—caffeinating events from Fortune 500 activations and global sporting events to anniversary parties and weddings. We're still the same crew (we call ourselves the Caffeine Team), still chasing the same mission: every event is better with coffee.
The Nightowl team poses for a team photo during a coffee cart shoot

The Brand

We're not your average coffee company. Nightowl is a private-event coffee catering company built on fun, celebration, and the energy of unlimited caffeine. We connect people at their biggest moments — weddings, tradeshows, corporate events, brand activations — through the social impact of coffee, caffeinating major brands and organizations nationwide. Our personality shows up in everything we do: vibrant, dynamic, rapid-fire, bold, and impossible to forget.

Brand Positioning

In this section, we delve into the essence of our brand, the values and principles that define who we are and how we present ourselves to the world. Discover the audience we connect with, the position we hold in the market, and the personality that sets us apart.

Typography

Type tells a story before anyone reads a word. Ours is bold, structured, and a little rebellious—built to grab attention on a pitch deck, a banner, or a cup sleeve, and to sound exactly like us every time.

Photography

We capture real emotion, real excitement, and real beauty—every photo used should feel like you're a part of the event experience Our photography always comes back to one of three things: fun, team, or clients—our Trefoil. Each image should always feature real events, real people, real energy with coffee generating real emotion. No stock photos and never AI-generated content.
A nightowl bride sips on an espresso martini at her reception
Best friends sip iced lattes poolside at summer bachelorette party
Mobile event barista smiles with birthday girl at Barbie-themed party
Typography is one of the cornerstones of our visual identity. A good pairing of fonts and a strong hierarchy ensure maximal visual impact. Beneath you will find information about the typefaces we use.

Color

The colors are another essential part of of our visual identity across all platforms. In the following section you will find the primary colors as well as an extended palleted to be used for web.

Primary Colors

The primary color palette consists of 3 supporting colors and one brand color. These colors are used in our logos, on flyers and on social media etc.
Brand Purple
HEX
#958EF4
RGB
#958EF4
CMYK
#958EF4
Light Grey
HEX
#F7F7F7
RGB
#F7F7F7
CMYK
#F7F7F7
White
HEX
#FFFFFF
RGB
#FFFFFF
CMYK
#FFFFFF

Gradient Colors

"Our gradient takes the signature Nightowl purple and lets it deepen into black—drama without losing the energy that makes it unmistakably ours."
Brand Gradient
HEX
#A689FF
RGB
#A689FF
CMYK
#A689FF
HEX
#7ACFF0
RGB
#7ACFF0
CMYK
#7ACFF0
Brand Gradient
HEX
#A689FF
RGB
#A689FF
CMYK
#A689FF
HEX
#7ACFF0
RGB
#7ACFF0
CMYK
#7ACFF0