We thought we had fully told the story of our three-city Madewell tour—but when we received the full Dallas photo gallery back from Anya Joy Photography, we knew the NorthPark Center hot chocolate activation deserved its own spotlight. Between the cozy cocoa and Skylar and Dianna going full Madewell-model, this one was just too cute not to share.

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This wasn’t just another stop for our DFW coffee catering team—this was one of our biggest retail events of the year.

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Skylar poses in front of hot chocolate cart before the event begins.

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Cute Style Behind the Bar Is the Strategy

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At Nightowl Coffee, we don’t just staff our coffee cart service with anyone who can steam milk. We intentionally hire talented, style-aware rockstars who understand that in retail, weddings, and luxury corporate events, image is part of the guest experience.

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Our staffing strategy is simple: mirror the client’s aesthetic—just like we did with AERIN and Shopbop. Skylar and Dianna didn’t just serve cocoa—they belonged in the Madewell store. The beanies, the denim, the effortless confidence—it all blended seamlessly into the brand’s visual language. This is what separates basic coffee catering from true experiential activation. When the people behind the bar look like they’re part of the store, the brand feels cohesive, elevated, and intentional.

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Dianna and Skylar create the perfect tag team to deliver a sweet-as-chocolate winter beverage experience for shoppers.

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Cocoa That Made People Stay

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The hot chocolate itself? Rich, comforting, and exactly what shoppers wanted in hand while browsing. This hot chocolate cart was designed to feel like an extension of the retail floor—not a pop-up distraction. Guests lingered longer. Conversations happened. Photos were taken. Brand exposure multiplied naturally.

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That’s the power of espresso catering and cocoa done right inside a high-end retail environment.

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Dianna and Skylar bringing the warmth (and the style) to Madewell—where great denim meets even cuter photos.

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Why Brands Trust Nightowl in Dallas

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This activation is why brands choose Nightowl when they want more than drinks. Our mobile barista stations are built for retail, fashion, and experiential moments where guest experience and aesthetics matter just as much as flavor.

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Dallas showed up. Madewell looked incredible. And cocoa never hurt anyone.

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👉 Ready to bring your store—or brand—to life?
Book your coffee or cocoa experience here

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For more retail activations, check out our full Madewell tour recap and other brand experiences on the Nightowl blog.

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📸 Photography by Anya Joy Photography.

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