When Shopbop hired Nightowl Coffee for a two-hour event for their West Village Grand Opening, we were all in on making their big event great—branded cups, a full bar wrap, our best baristas, and our head-turning latte logo printer.
But what started off as a Wednesday morning espresso bar to celebrate their new retail launch quickly became so much more…
A Grand Opening That Defined Who We Are
Our coffee cart activation for Shopbop’s grand opening weekend was the perfect snapshot of who Nightowl Coffee really is. Flexibility and doing the “impossible” isn’t just part of our story—it’s in our DNA.
When most companies say no, that’s where Nightowl greatness begins.
We’ve built our reputation in DFW coffee catering and Dallas-based espresso cart services by saying yes to what others can’t—or won’t. Whether it’s a last-minute extension request, a 10,000-person conference, or a groundbreaking outdoor event with no power, we’re wired to find a way.
The Shopbop Story: From One Day to Four
Our team set up a mobile barista station and delivered a coffee experience that matched the luxury of the Shopbop brand—drawing new shoppers from the street into their sleek new storefront. During the final fifteen minutes of service, the Shopbop team contacted our sales department and said:
“We love you guys! Can you stay the rest of the week?”
It wasn’t a small ask—they wanted us for four more days.
The Busiest Weekend in Company History
Here’s the crazy part: that same weekend was already shaping up to be the busiest in Nightowl history. Our team was scattered across Dallas, Frisco, and even Salt Lake City, serving at weddings, conferences, and fashion activations for some of the world’s most recognizable brands.
But we said yes. Because that’s what we do. And we had the best team to do it. Anya, Skylar, and Natalie provided an incredible experience for Shopbop customers—and had a blast while serving. Because we believe nothing great happens in your comfort zone—including scaling a business.At Nightowl, if it’s not impossible—we say yes and figure it out.
We coordinated logistics in real time, rerouted inventory, and pulled every string to make it happen. That’s the beauty of the Nightowl Coffee framework—we’re scalable, mobile, highly ambitious, lightning-fast to respond, and trained to execute with precision no matter the timeline.
Saying Yes Is in Our DNA
At Nightowl, “no” just isn’t in our vocabulary. Every coffee we serve is a reminder that hospitality is about people, not convenience. We believe that greatness starts where comfort ends.
That’s why the world’s most respected brands—Visa, J.P. Morgan, Gucci, Louis Vuitton, Google, and Shopbop—trust us for their coffee catering and experiential activations. We don’t just serve coffee or just bring coffee carts. We bring an experience that brings people together.
Turning Coffee Into Connection
This activation wasn’t just about caffeine—it was about brand storytelling through hospitality. From Fossil and Isabel Marant, to Breitling and Chanel, we create moments for brands to reach new customers. Every guest interaction, every smile, every hand-delivered latte with the Shopbop logo built connection, viral content, and new customers for our client.
That’s the real art of coffee cart catering—transforming an everyday moment into something guests remember.
If you loved this story, check out:
- A First-Class Coffee Catering Experience
- Why Latte Art Matters More Thank You Think
- Sexy & Sophisticated: How Nightowl Coffee Masters Luxury Brand Events
The Takeaway
When a client calls at the eleventh hour with an impossible request, we don’t panic—we pour another espresso and figure it out. Because that’s Nightowl.
If you’re planning a grand opening, corporate event, or brand activation, and you want a team that thrives on making the impossible possible—we’d love to serve you.
