For our recent event with Isabel Marant, our Dallas-based coffee cart team didn’t just serve caffeine—they delivered an experiential activation that led hundreds of new customers into the Isabel Marant storefront. From bold branding to next-level guest experience, this activation was a masterclass in how to elevate retail events and increase footfall with luxury coffee catering.
Here are the 5 ways we blew our client away (and how you can too):
1. A Fully Branded Coffee Cart & Awning
The foundation of any unforgettable event starts with design. For Isabel Marant, we went bold with a custom coffee cart and matching awning that turned heads from across the mall. This wasn’t just a coffee cart—it was a stage for the brand. When your mobile barista station feels like a natural extension of your retail campaign, guests immediately buy into the experience.
👉 Check out another branded retail experience we just created.
2. A Custom Menu That Pops with Campaign Energy
A boring menu? Not on our watch. Our creative team designed a custom coffee menu inspired by Isabel Marant’s ongoing campaigns. The pop of color tied the activation together, creating a visual identity that doubled as décor. Guests weren’t just ordering lattes—they were engaging with the brand.
👉 Want a custom menu for your next event? Inquire with us today.
3. The Matcha Upgrade: Non-Negotiable in Luxury Fashion
In retail activations, matcha isn’t optional—it’s essential. We added 100 servings of matcha to the standard espresso bar package, and consumption soared. In fact, we see 2–3x more matcha orders at luxury retail events compared to traditional corporate events. News flash—matcha is your secret weapon for guest experience.
4. The Show-Stopping Latte Printer
Our latte printer is the Instagrammable hack of the century. With the ability to print logos directly onto foam, every latte becomes a shareable piece of brand content. Isabel Marant’s logos weren’t just admired—they were photographed, posted, and shared, turning guests into instant brand advertisers. This single upgrade transformed a coffee moment into a viral experiential marketing tool. Curious about our latte printer?
5. Our Team: Beauty, Hospitality, and Black-on-Black Chic
The real secret to blowing clients away? Our people. For this activation, Skylar and Selam took charge with their trademark peppiness and hospitality. Dressed in black with Isabel Marant tees provided by the client, they proved once again that our team is both striking and professional. Guests feel it the moment they step up: coffee is just the vehicle, but hospitality is the destination.
👉 Meet Skylar, Selam, and the rest of our incredible team.
Final Sip: Blowing Clients Away Is What We Do
This Isabel Marant activation was a reminder that coffee catering isn’t just about caffeine—it’s about creating moments guests will never forget. From custom carts and menus to latte art that breaks the internet, Nightowl Coffee specializes in experiential, turn-key coffee cart service that amplifies your brand.
Ready to blow your guests away? Book your event today.
