Brewing Luxury: Coffee Catering for Breitling x NFL Season Kickoff
When Breitling called on Nightowl Coffee (for the 4th time) to celebrate football season and spotlight their partnership with the NFL, we brought more than just caffeine—we brought a luxury coffee cart experience that turned NorthPark Center into an experiential playground for watch lovers and mall goers alike.
Luxury Watches Meet Experiential Coffee Catering
Breitling consistently separates itself from other high-end watchmakers like Panerai, Cartier, and TAG Heuer by leaning into event activations that build brand exposure where it matters most—right in front of future customers. That’s where our Dallas-based coffee carts shine: giving global brands like Breitling the ability to engage shoppers with an unforgettable sip-and-see moment.
Branded Coffee Carts That Steal the Show
Our team rolled in with:
- A full branded espresso bar wrap
- A custom striped awning designed to mirror Breitling’s luxe aesthetic
- Logo-printed lattes thanks to our latte art printer (the real-life cheat code for jaw-dropping events)
- Custom branded cups that put Breitling in every guest’s hand
The result? Hundreds of caffeinated guests, endless photo-ops, and brand equity that goes far beyond a traditional retail display.
Why Coffee Catering Works for Luxury Brands
Coffee isn’t just a drink—it’s a connection point. By blending mobile barista stations with luxury branding, Breitling gave mall goers an unexpected, high-end experience that perfectly reflects their legacy of innovation and craftsmanship.
Want to see more luxury activations? Check out our blog recaps of the Nick Jonas Collection at Fossil and our Visa Payment Forum coffee cart experience.
📲 Ready to make your next event as iconic as a Breitling? Book your custom coffee cart here.
